Adding tasty revenue to the food to go category

The fwip team is stoked to announce that CJ Lang & Son, Scotland’s official SPAR wholesaler – and the largest independent retailing and distribution company north of the border – recently scooped up fwip as a key player in their food to go strategy.

Seeing the growing trend for premium on-demand products, CJ Lang & Son recently installed fwip self-serve stations in ten of their stores.

Stephen Brown, Head of Food Services at CJ Lang & Son,  comments,

It has been a delight working with Paul and the fwip team on the installation of initially 10 machines throughout our company owned estate.

The implementation was completed over 10 days and covered stores from Peterhead to Gatehouse of Fleet with minimal disruption.

The CJ Lang & Son employees have been very happy with the in-store training, support and documentation.  

Stephen, who has worked very closely with the project team, adds,

The reaction from our store teams has been great and the feedback from the customers is delight in the quality and taste of the product. This has been a great additional offer within the store generating incremental sales and good profit opportunities.

‍100+ years of Scottish retail heritage

Headquartered in Dundee, CJ Lang & Son have been proudly serving communities across Scotland since 1919.

CJ Lang & Son, with their comprehensive network of SPAR stores, cover everywhere from countryside to coast through their outstanding operational organisation – currently have over 300 stores and almost 2,000 employees. 

Collaboration is a big part of their ongoing success, benefitting local, UK, and international suppliers through working partnerships which enable brands and businesses to grow.
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The installation of fwip's commercial ice cream machines in the ten stores is only the beginning, Stephen shares the next steps,

We are currently working through a second batch of stores to follow both at company level and through our independent estate. With the product stocked in depot, it makes it a easy product to add to our growing food service lines and ties in with our aspiration of being famous for great food service.

UK Sales Director for fwip, Paul Johal says,

We are immensely proud to be working with such a prestigious Scottish customer. Stephen and the CJ Lang & Son team are tremendous fwip champions. We look forward to growing our Scottish footprint with them.

Progressive companies are very often fast moving, so there's no surprise learning that CJ Lang & Son were among the first customers to embrace fwip's new scratch card campaign Fwippin' Lucky.

Will we see a Scottish consumer win the grand prize of £2,500? Is a CJ Lang & Son store going to be at the top of the leader board when it comes to sales uplift? Time will tell.

If you want to learn more about what fwip can offer your business?

Please check out our business solutions pages for more information: Retail, Cafes & Restaurants,  Catering and Leisure & Entertainment.

Or just get in touch.

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