Keep it cool

Whilst it’s true to say that ice cream sales peak in the warmer months, with a little ingenuity, and a sprinkling of help from fwip, there’s no reason why you can’t take a scoop of the whopping 22% of ice cream sales that occur during the winter season.

‍Unleash the frozen beast

Research by Partners For Growth indicates that nearly half of all consumers (48%) keep ice cream in the freezer all year round.

If that’s the case, demand is definitely there for ice cream in the winter.  With consumers clearly willing to buck the trend for seasonal ice cream eating, how can you capitalise on year-round demand for premium ice cream products?

How can you leverage the 200 servings per hour potential of the fwip Portobello commercial ice cream machine?

If you have already fwipped up your business, make sure your fwip A board is visible for passing trade, fill up the freezer with all fwip flavours and get creative! What about a clever "this week only" promotion to drive additional footfall?

If you are a UK retailer, there are still some Fwippin' Lucky scratch card campaign packs available. Sign up here. The big prize winner, Mr Talenejad, has been crowned but there are plenty of other prizes to be won.

Beat the winter blues

Ever wondered why people eat ice cream in winter? We’ve known for some time now about scientific evidence that eating ice cream can make you happy.  

It’s also a more enjoyable way to soothe a sore throat!

So why not give your customers the gift of fwip this winter? Not only does it melt more slowly, so that they can really savour the flavour, it also goes well with… just about anything. Especially, when you’ve got all those seasonal flavours to hand.

Ways to fwip it this festive season

Looking for some inspirational ideas to fwip out this winter?

Why not get creative by topping your fwip of choice with crushed ginger bread, or mashed up mince pie?

Or for the grown-ups in the family, try adding fwip Vanilla  Gelato to the top of a glass of Irish cream or coffee-bean liquor. And for desserts?

• Apple Strudel: Cooked apples and crisp, golden pastry just got a new best friend. Take away the tartness with a dollop (or more) of fwip’s smooth Salted Caramel Gelato. 

• Sticky Toffee Pudding: Best served slightly warm out of the pan with a drizzle of caramel sauce, fwip’s Vanilla Gelato gives sticky toffee even more of an indulgent edge.

• Skillet Brownie: Chewy edges with a gooey centre, get all hot and cold with a side-order of fwip’s award-winning Salted Caramel Gelato.

Do you have other creative ways to fwip up winter desserts? Do you pair fwip with unusual things?

We’d love to hear about your culinary inspiration. Share your fwip creations on social media and make sure you tag us.

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Not yet a fwip customer?‍

Are you interested in learning more about what the Portobello commercial ice cream machine and fwip can do for you? Please check out our business solutions pages for more information: Retail, Cafes & Restaurants,  Catering and Leisure & Entertainment.

Or, just get in touch.

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