fwipping up the food to go market  

‍Paul Kali, co-founder and CEO of fwip, recently spoke with Sarah Britton from Convenience Store on the topic of desserts-to-go.

Whilst seasonality and social distancing have impacted ice cream parlours over the past year, savvy retail outlets have been taking a lick of the premium ice-cream solutions boom. And, says Paul Kali,

the launch of fwip has helped the food to go category in these locations grow by 30%.

Slush turns to ice

National sales have seen slush turn to ice for one chain customer in the UK, on average fwipping up a whopping 80% more revenue than comparable slush products. Not only that, in 90% of locations fwip is also outselling 39 other ice cream brands on offer.

So whether it’s Italian gelato from an old family recipe, award-winning vegan sorbet, or chef-crafted frozen yogurt – consumers are clearly getting a taste for premium dessert-to-go.

That sounds fwippin' amazing!

fwip’s got a Covid-proof solution for the premium dessert experience, backed up by a year-on-year sales increase of just over 100%. Installing compact retail stations in over 350 locations during what has been for many businesses, challenging times, underlines the premium product positioning, and growing consumer trend for instant gratification gelateria.

Getting a taste of the action

Not keen on snoozing and losing, our customers are getting really fwipped up by the new compact and premium retail stations rolling out in 2021.

Size matters when space is at a premium, so a tiny self-serve ice cream station can really ramp up footfall (and profit margins).

Easy maintenance, no plumbing, and instant profit are just three of the tasty reasons to install a self-serving fwip ice-cream machine. Perhaps you have been considering getting a soft serve ice cream machine? Before you complicate your life, please read our detailed blog about how fwip gives you an unlimited amount of flavours and saves you money, space and cleaning time.

Whether you’ve found room to squeeze in a cheeky little compact self-serve, or you’re making a fwippin' awesome statement with a premium self-serve station (complete with 24” digital TV screen: plus modular price and menu boards) now's the time to find out more about fwip.

Which flavour? That’s up to you.

If you want to learn more about what fwip can offer your business, please get in touch.

Read the full article here

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