The rise of the rider

Pre-pandemic, mid-pandemic, post-pandemic, not quite post-pandemic, whatever the state of the world over the last few years, one sector has remained strong. So strong in fact that by 2023 that market is set to have grown to over USD 150 billion worldwide. 

It’s name? You guessed it...  food home delivery.  It wasn’t that long ago that ordering food that someone else prepared, meant calling a restaurant to place an order, and then collecting it in person. Now new technology, combined with consumer choice, has created a rising demand for convenience food delivery services. 

The full scoop on home delivery

As long ago as 2019, Deloitte were reporting an unprecedented upturn in sales for existing restaurants offering home delivery for the first time. In London, a survey by Uber Eats reported a sales increase of 74% for home delivery first-timers.

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Overall, the report concluded that third-party delivery services have improved the economic position of the restaurant sector. So with the trend for online food delivery set to continue, where does it go next?

One of the few upsides to the global pandemic has been consumer demand for affordable luxuries delivered to the home. And it's a trend that’s stuck, with Just Eat reporting a 70% increase in dessert brands offered.‍

Very tasty incremental revenue‍

There’s a long-established culture of consumers looking to treat themselves with desserts.  

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In fact, in research commissioned by Hershey’s, 60% of all consumers state that they would order dessert if it was available on the home delivery menu.

For Gen Zs, the number increases to 75%. So by adding desserts to the home delivery menu, restaurants and dark kitchens will bring in a very tasty incremental revenue.

The innovative Chill Box

The main challenge for delivering ice cream is how to keep it frozen and that’s where fwip’s Chill Box comes in. Designed to hold three servings of delicious fwip, its revolutionary design keeps it cold for two hours.

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You just push the Portobello ice cream machine button, let each fwip quickly swirl into the Chill Box and presto! You'll get fwip to your customer's door in no time at all.

Are you curious to learn a bit more of what fwip can offer your business, please have a look at our channel pages for more information: Retail, Cafes & Restaurants, Leisure & Entertainment and Catering. 

Or, if you're done reading and want to talk to us, please get in touch.

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