Premiumisation of ice cream

Despite the tightening of purse-strings due to the global pandemic, there is still a growing trend for treat-centric-shopping missions. In fact, studies suggest that whilst many people are feeling the pinch, demand for treats is actually growing.

Not only that, according to research from Mintel, consumers are willing to pay more for a premium ice cream experience. The average price per 100 gram ice cream has increased by 23% over the last five years, far outstripping other products in comparable food categories.

So as a retailer, how can you cash in on this trend?

Natural and authentic ingredients

In Europe, most consumers (79%) associate premium ice cream with natural and authentic ingredients.

fwip’s range of award-winning premium dessert-to-go products includes responsibly-sourced ingredients from around the world, including Alphonso mangoes from India, cacao from Togo, and vanilla beans from Tahiti.

So fwip consumers are getting a genuine (not to mention delicious) and natural taste of travel, from the comfort of their local store.

Luxury: little and often

With a premium ice cream product on offer, retailers have the opportunity to appeal to consumer desire for indulgent treats. They can also cater to the trend in luxury occasions.

But the real benefit of a product like fwip, is that they can do all that whilst promoting healthy choices. How?

Because our Gelato and Sorbet are 30% lower in fat than traditional ice cream. For that reason, fwip is a logical and obvious choice for smaller, more affordable, and more regular premium snacking.

On a treat mission

After the events of the last two years, it might seem difficult to predict upcoming trends in the retail market, but one thing’s for sure: treat-led missions to stores are still creating buoyant demand for premium snacking products.

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Consumers continue to make the choice to either cash in on a night in, or fork out for a night out. So give your stay-at-home shoppers the chance to trade-up their experience with an offering of premium ice-cream from fwip.

And, with fwip's innovative container for keeping delicious fwip swirls frozen for two hours, the Chill Box, the customers do not even have to leave the comfort of their home!

You just push the Portobello ice cream machine button, let each fwip quickly swirl into the Chill Box and presto! You'll get fwip to your customer's door in no time at all.

Not yet a fwip customer?

Curious about what the Portobello commercial ice cream machine and fwip's award-winning ice cream can do for you? Please check out our ice cream equipment pages or just get in touch.

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