Our smart ice cream machine scooped the honours of not one, but two prestigious accolades last month - the Innovation Gold Medal and Consumer's Choice awards.
Read more
Pimp My Ride, a binge-worthy show by MTV that sees a team of talented petrolheads completely transform clapped-out bangers into all-singing, all-dancing dream machines, has fwipped an ice cream van with the Portobello machine.
Read more
Spring is here, the sun is around more often and ice cream demand is growing exponentially. Are you harbouring plans to offer lip-smackingly good ice cream ? Is a soft serve ice cream machine on your radar? Think again.
Read more
According Mintel, consumers are willing to pay more for a premium ice cream experience. The average price per 100 gram ice cream has increased by 23% over the last five years, far outstripping other products in comparable food categories.
Read more
Spring is still far away, so how about brightening your dessert menu with some sunshine-sorbet-centric desserts? With chefs and sunshine in short supply, we look at three easy-peasy ways to get creative with our award-winning Mango Sorbet.
Read more
Looking after the planet is everybody’s responsibility and fwip’s mission is to be a company that looks good, tastes good and does good. That’s why we have partnered with Climate Partner to map out the carbon footprint throughout the value chain.
Read more
2021 saw over a thousand new businesses from all over retail, convenience, hospitality and leisure, add fwip. Thanks to all of them and our other amazing partners, more than 2 million fwip ice cream were served. 2022 will see fwip launching in new markets.
Read more
Looking for a creamy, dreamy career on wheels? We’ve got all the details here that you'd want to consider before getting started.
Read more
Delicious and summery, ice cream is much-loved across world, from the gelaterias of Italy to the trucks of America. On paper, selling the sweet treat makes complete sense as a retailer or restaurateur, but do you know what the hidden costs are before committing? Here, we break down the costs so you can make an informed decision, leaving you to serve whippy-style tubs and cones without the worry.
Read more
Drumroll please… fwip was a Product Innovation Award finalist at the Restaurant and Takeaway Innovation Expo. Not only that, but our CEO, Paul Kali, gave an unmissable talk on profitable and sustainable ice cream sales.
Read more
